Blog

Buying guides

How to choose price monitoring software: a five-test trialFive tests to run on any price monitoring trial: coverage, pairing quality, freshness, alerts and exit. What passes, what fails, and when to buy nothing. Competitor price monitoring for small stores: what actually mattersWhat to monitor, what to ignore, and the margin maths that decides whether to match a competitor's price. Written for one-person e-commerce stores. How much does competitor price monitoring cost? (Real 2026 numbers)Real 2026 pricing for competitor price monitoring software: what entry tiers cost, the add-on fees that inflate them, and how to compare by price per check.

Platform

Competitor price tracking on Etsy: compare totals, not stickersEtsy takes 6.5% of item price plus shipping, and Offsite Ads take 12-15% more. Why the buyer-facing total is the only comparison worth tracking on Etsy. Competitor price tracking for BigCommerce storesBigCommerce price lists override catalogue pricing at variant level. Find your true comparable price first, then compare, with a worked margin example. Competitor price monitoring for WooCommerce storesWooCommerce tax settings can make a competitor look 20% cheaper than they are. How to compare prices correctly, with worked margin maths and the EU rule. Competitor price monitoring for Shopify storesHow Shopify's compare-at price and per-variant pricing change what a competitor's product page is telling you, plus the maths behind matching a price.

How-to guides

A competitor undercut you. Here is how to decide what to do.At a 40% margin, matching a 10% price cut needs 33% more units to break even. Run the maths before you match, plus the four responses and when each fits. Am I underpricing my products? Five signs and the maths to checkFive signs you are underpricing, plus the break-even identity that settles it: the share of units you can lose equals the price rise over the new margin. Are your prices above market? A test you can run this afternoonA five-step test for whether your prices are too high, plus the break-even maths that shows when matching a competitor costs more than simply holding.

Concepts

What is MAP pricing? Minimum advertised price, explainedMAP is the lowest price you may advertise, not the price you must sell at. How it differs from MSRP and RPM, the legal frame, and what it costs per unit. What is dynamic pricing in e-commerce?The four kinds of dynamic pricing, which ones apply to a small store, the EU rule that limits discount framing, and a worked example of a pricing rule. Price monitoring explained: what it is, and when it's worth doingWhat price monitoring is, how it differs from repricing and MAP enforcement, what to do with the data, and when a spreadsheet is genuinely enough.